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Cross-border e-commerce targets global consumers, enabling easier customer identification and facing relatively lower competition than domestic e-commerce.
With the rising trend of online shopping, demand for cross-border e-commerce continues to grow, fostering favorable industry development. Statistics from research company Insider Intelligence show that the proportion of overseas retail e-commerce in retail in 2024 is predicted to be 12.4%, and there is still a lot of room for penetration, and the growth rate of overseas retail e-commerce will reach nearly twice the growth rate of overseas retail.
Compared with traditional foreign trade, cross-border e-commerce has less demand for start-up capital, which lowers the entry threshold. Enterprises can use the channel advantages of cross-border e-commerce websites to expand overseas business, save some hard expenses and labor costs, and can also resolve complex procedures in the trade process to a certain extent. In addition, choosing a good channel and leveraging the brand power and traffic advantages of cross-border e-commerce websites can help companies quickly achieve development and expansion overseas.
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